Think
about how many people you see out and about with smart phones in hand –
checking emails on the go – texting friends and family – watching videos and
surfing the web. It’s a growing trend and businesses who tap into the mobile
communication stream are profiting and growing their businesses.
There are
many different aspects of mobile marketing –
Text Marketing
Mobile Coupons
Mobile Tagging (QR Codes,
etc.)
Mobile Applications
(Mobile Web Apps)
Businesses,
both large and small are implementing mobile marketing strategies to bring in
customers, move inventory, increase appointments and increase revenues. No
matter what your small business is or does, you can profit using low-cost
mobile marketing strategies. Here are some examples of the power of mobile
marketing –
Medical, dental,
optometrists and chiropractic practices use mobile marketing to remind patients
of appointments, follow up on office visits, provide wellness information and
promote new service offerings to encourage ongoing use of the service provider.
Beauty salons,
barbershops, health spas, massage therapists and aestheticians use mobile
marketing to prevent cancellations by offering pre-appointment reminders, to
fill open time slots or increase foot traffic on slow business days.
Retailers, whether
clothing stores, accessories shops, bookstores, wine and liquor stores, all use
mobile marketing to move dormant inventory through discount offerings, promote
new products and advertise special sales and in-store events.
Service providers such as
auto repair shops, landscapers, housepainters, handymen, HVAC, carpet cleaners
and maid services use mobile marketing to promote services and offer discounts
to increase their client base.
Restaurants, bars and
nightclubs use mobile marketing to fill empty seats on sluggish nights with
last-minute coupons and offers to bring in customers and invigorate profits on
what would have been dead nights.
Movie theaters, stage
theaters, and comedy clubs use mobile marketing to offer 2-for-1 deals and last
minute specials to fill empty seats that represent lost revenue at every
performance.
No matter
what your small business does or where you are located, mobile marketing can
benefit you. Mobile marketing is so successful because it is easy to implement,
requires little technical knowledge and is one of the most affordable modes of
advertising and promotion.
According
to a recent Nielsen report, roughly 50% of all Americans now own a smart phone
– that’s a nearly 40% increase from the
prior year. Smart phones mean mobile web access – more people now use the mobile web on their smart phones to search for
places to shop, dine, party and for service professionals – including home
repair, medical, personal services, hair salons and more.
If your
small business doesn’t have at least a mobile website, you will be passed over
by consumers who shop for businesses on the mobile web. What’s more, people now
ignore most promotional emails – they head straight into the spam folder!
Direct mail flyers hit the trash can, unread, 84% of the time. Mobile marketing
circumvents the normal filters that create barriers between consumer and
service provider or retailer.
Mobile
marketing can be easy to implement and is one of the lowest cost forms of
advertising. Ignoring the mobile marketing trend can be hazardous to your
bottom line and the likelihood of your small business either thriving or
dwindling.
Ian
Carrington, Google’s director of mobile
advertising recently said, “Businesses need to get mobile in order to provide a
positive user experience for their customers. At the moment, businesses are not
keeping up with consumers.”
Please, Call: 262-346-8083
Text: 262-305-7406
Best Regards,
Peter Sauer
Is your Web Site Mobile phone Friendly?
Don't know, check it right now on your smart phone.
Can you easily see your entire page? Neither can your customer
who just drove by your business...Get Seen today! You can't afford
not to. Mobile smart phones are used to locate business more than ever!
