Before or After? Which do U prefer? 95% like After!
In the year 2013, I had some set backs. Like a three way Bi-Pass on the Heart and three major infections in the let that they removed my veins for transplant. I am do much better, but still have many other disabilities that I deal with from Gout to Shingles. I have been battling sleep Apnea, among other sleeping disorders and joint pain, that led to replacements. I am getting my second knee replaced this year. In dealing with all of those mishaps it became very difficult to do anything other than free lance work. I first needed to get the word out there to my fellow professionals. In doing so, I noticed while visiting their web Sites they had great graphics and content, but I could not read it on my mobile device. So upon that discovery I of course entered my own web site to find the very same results. All this time I could not understand my lack of growth in line with my marketing investments. If there were ever a time I needed to get my web site return on investments rising. I did not have a bottomless pit for marketing resources. What I do have is marketing insight. Here are the following stats that helped me create a effective Mobile Apps Marketing Plan of action.STUDY: 98% OF SMALL BUSINESSES NOT MOBILE-READY
It seems that small- and medium-sized businesses still aren’t jumping on the mobile bandwagon. According to a study just released by vSplash, an unbelievable 98% of SMB websites are not mobile optimized.
What does this mean for them? Simple. They’re missing out on a massive amount of traffic coming from mobile devices and potentially losing business. It’s not unusual for small businesses to be last to adopt emerging technology. We saw a similar story in the Web boom of the late 90s, so it’s not surprising that we’re seeing this now. The problem is that the consumer adoption of mobile is taking off much quicker than the Internet boom from a decade ago.
.I have had the privilege to work with some of the greatest marketers in the World. They all agree that mobile marketing is the medium to dive head first into. It is growing exponentially and promises to make critical mass sooner than later. I remember years ago when the 80's shifted to the early 90's and technology was a screaming freight train that make sudden stops, then reared up and shot up like a rocket. Back then we could get a breathe between new improvements and add the enhancements as we went. I was constantly feeding my webMaster ideas and information I found in the marketing battle field.
I review books and reports online and I can personally tell you there is some really great information and there is some not so great information. Take your time and look at what your reading as a reviewer would, by dissecting and investigating some sources and their research, you can gain even more knowledge. Too many people are lazy and expect to be spoon fed the current, most valuable insightful business stats. I applaud their efforts, and appreciate their objectives.
I just don't have the time, nor energy to waste, so I keep a list of reliable Blogs and documented success stories to emulate as my own.
The number one ingredient to insightful marketing information come from the back bone of the Untied States of america, that is the small business owners. They are not just spouting marketing theory, they inject their theories into their businesses and measure results accordingly. They make changes on the fly and readjust as needed. The are at the helm of the mobile marketing business and they know these waters.
If history repeats itself, as many believe it does if we do not study it. I concur with that manor of thought and I study business into its beginnings. But, I keep it relevant, and most important-I keep it real. I do not live in a fairly land, where people make mistakes and there are no consequences for my incorrect decisions.
I feel the best part of running a good marketing campaign is researching the end-line customer and detecting what can I do to intercede their lives and businesses? I can still remember the golden nuggets of business 101.
#1) People buy goods from people they, know, like and trust.
(#2) 80/20 Rule, 80% of all your Business come from 20% of your customers.
(#3) The ones that complain the most are generally in the 80% group.
(#4) The Customer is right 100% of the time. It never pays to treat them with anything less than the respect we all thrive.
(#4) "Perception is reality", if it quacks like a duck and it looks like a duck, its a duck!
(#5) When Business goes down ( Less Sales ) it generally comes back up. Not since 911, have we seen Economics' act the way it is. Because we have never had to deal with this historical economically confused world.
(#6) What ever your dream is Never, Ever let anyone piss on it. You are the dream holder and possibly " No-One " can see your dream at this time. I personally do not share my dreams with just anyone. I find alike thinkers; who support my way of thinking, as I do theirs.
There is a great difference between a dreamer and a thinker. Dreamers just dream about their widgets and thinkers produce and enhance their widgets.
Be a doer, dreamers never get anywhere and end up living in their Mothers basements.
http://www.mobilemarketer.com/cms/lib/10465.pdf
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